eHealth and wellness applications can offer significant benefits to both patients and healthcare providers. These mobile applications have the potential to improve patient outcomes by equipping patients with the tools to proactively manage their health. The challenge is in designing applications that will not only engage the user to ensure long term use, but also to affect a long term positive behavioral change. This can be broken down into two aspects:  first, change is difficult, “old habits die hard”; and second all the data in the world, if not used, is useless.

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Join Macadamian Technologies’ Lorraine Chapman, as she moderates a panel discussion on patient engagement and whether technologies like gamification can help to incent patients to take an active, sustained role in their own health management. Lorraine’s guest panelists include:

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As a full-service software and design firm, we develop innovative and even transformational applications for our clients.

We get our inspiration from a variety of sources. Here’s what we’re thinking about on some subjects that are dear to us.

Additional Resources

Lorraine Chapman
Director, Healthcare User Experience, Macadamian
Linkedin Profile

Lorraine is plays a pivotal role in Macadamian’s Healthcare practice harmonizing end user needs, client expectations, and current technology. Her ability to grasp the subtle dynamics of a requirement lets provide solid business direction to medical information tool providers, EMR, and other companies. Lorraine is an active member of the Healthcare Information and Management Systems Society (HIMMS) Usability Task Force. Lorraine is a graduate of Queens University.

Elizabeth Bacon
Founder of Devise Consulting and Find Wellness

Liz is one of the founding members of the Human Factors Design Engineering team at St. Jude Medical, designing software systems which manage implantable cardiac rhythm management devices. She has gone on to launch her own digital product design consultancy, Devise Consulting. In 2012, Liz moved into Product Management at Providence Health and Services, and founded Find Wellness.  Liz is also a Director Emeritus of the Interaction Design Association.

Tom Dusenberry
Founder of Dusenberry Entertainment,  Health Games | Gamification Expert

Tom has been involved in the games industry for the past 30 years. A former CEO of Hasbro Interactive, and Atari; Tom is closely associated with great games such as Monopoly, Trivial Pursuit, Frogger, Star Wars, NASCAR, Roller Coaster Tycoon and hundreds of other well know game brands. His career focus is in digital entertainment and media content applications.  Tom has been involved with Gamification in the health games field since 2009.

Beth Sims
Director of Health and Wellness at US Telehealth
Linkedin Profile

Beth holds a BS in Kinesiology from Purdue University and a BA in Business Management from Oakland University. Beth is a certified personal trainer, nutritional educator, wellness coach and a tobacco cessation specialist. Beth holds certifications from American College of Sports Medicine, AFAA, YMCA of the USA and WELCOA. She is master certified trainer in Corrective Exercise, Prenatal Exercise and Sport Performance.


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